THE.mgmt

BabyCub

Jules Merchant is expecting her first child with husband Cameron. BabyCub is a platform dedicated to parenthood and was formed as a way for Jules to document her own journey from pregnancy to motherhood and to create an open and fluid discussion with other parents and likeminded people.
The platform touches on everything from parenting to positive body image and mental health.
BabyCub is a perfect alignment for any brands in the family and lifestyle sector, as it so perfectly reflects their target demographic and messaging.

BabyCub

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